Advisory Board Crystals (also known as Abc.) is a Los Angeles-based fashion brand founded in 2015 by Remington Guest and Heather Haber. The couple met in an Uber Pool ride in Los Angeles and, discovering a shared background at the cult brand Band of Outsiders, launched Abc. shortly afterwards. The brand is known for its experimental dyeing techniques, layered graphics, and a deeply personal aesthetic that blends New Age imagery with contemporary streetwear.
Key Facts
- Founded: 2015
- Founders: Remington Guest and Heather Haber
- Headquarters: Los Angeles, California, USA
- Industry: Streetwear, Fashion, Accessories
History
Guest and Haber began Abc. by hand-dyeing T-shirts in their Silver Lake apartment using materials sourced from local hardware and art supply stores. The brand’s early one-off pieces — often featuring a proprietary crystal-inspired dyeing process — generated attention at boutiques including Union LA, Colette, Barneys, and Bergdorf Goodman. Justin Bieber wearing an early Abc. piece brought the brand wider visibility.
Abc. has since grown into a full apparel and accessories brand, expanding into hoodies, jackets, trousers, knitwear, and accessories. Notable collaborations include projects with Nike (Air Force 1), Moncler, and artists including Ai Weiwei and Olafur Eliasson. The brand is one of the few in its space to have collaborated with Wikipedia in support of the platform.
Aesthetic
Abc. is defined by its layered, multi-dimensional design process. Garments feature complex vinyl printing, asymmetric typography, and the brand’s distinctive crystal-inspired dye work. The aesthetic sits at the intersection of New Age spirituality, underground art, and high-concept streetwear, and Abc. is careful to resist easy categorisation. The brand produces in deliberately limited quantities.
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