After Pray is a Seoul-based menswear label founded in 2018 by In Joon Park and Samuel Cho. The brand began its journey in 2014 as an art group before transitioning into fashion in 2018, debuting at Seoul Fashion Week in 2019. After Pray offers carefully tailored ready-to-wear that emphasises luxury through restrained, dynamic design.
Key Facts
- Founded: 2018 (art group origins from 2014)
- Founders: In Joon Park and Samuel Cho
- Headquarters: Seoul, South Korea
- Industry: Menswear, Ready-to-Wear, Luxury
Design Approach
After Pray draws from modern art and the energy of contemporary youth culture to produce a fluid range of layerable essentials. Traditional tailoring and high-quality craftsmanship are central to the brand’s identity — collections feature oversized shirts, loose-fit knitwear, and wide-leg trousers made from premium fabrics including treated cottons and Italian wool. The brand reinterprets classic silhouettes including quilted Barbour-style jackets and preppy references through a distinctly Korean lens.
Seoul Fashion Week and International Reach
After Pray debuted at Seoul Fashion Week in 2019, quickly gaining international attention. The brand is stocked by SSENSE and other global retailers, positioning it as part of the current generation of Korean menswear labels gaining traction internationally.
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