Alltimers is a New York City-based skateboarding and streetwear brand founded in 2013 by Pryce Holmes and Rob Harris. Known for its deadpan humour, surreal graphics, and a distinctly New York sensibility, Alltimers has built a cult following within skateboarding and the wider streetwear community through consistently creative and playful design work.
Key Facts
- Founded: 2013
- Founders: Pryce Holmes and Rob Harris
- Headquarters: New York City, USA
- Industry: Skateboarding, Streetwear
History and Identity
Alltimers emerged from New York’s skate scene with a personality unlike most brands operating in the space. Where many skate labels took themselves seriously, Alltimers leaned into absurdism — producing decks shaped like stacks of McNuggets, money-covered Lamborghinis, and other pop-culture subversions. Co-founder Pryce Holmes had previously worked as a buyer at Supreme, and the brand carries that pedigree of cultural awareness while doing something distinctly its own.
The team has included New York skaters Zered Bassett and Etienne Gagne. The brand produces full apparel collections — T-shirts, hoodies, trousers, outerwear — alongside decks and accessories, and has collaborated with Nike SB and other major brands while maintaining its underground credibility.
Aesthetic
Alltimers’ graphics are warm, witty, and packed with New York cultural references. The brand’s apparel and decks read as conversation pieces as much as functional skatewear — the humour is always present but never cheap. Its visual language is indebted to New York street culture, vintage print design, and a refusal to take the streetwear industry at face value.
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