Belief NYC is a New York City skateboard and streetwear brand founded in 2011, based in Astoria, Queens. Rooted in the city’s skate scene, the brand produces a tightly edited range of apparel and accessories that reflect the gritty, community-oriented character of New York skateboarding — a culture of urban exploration, DIY spots, and neighbourhood loyalty.
Key Facts
- Founded: 2011
- Headquarters: Astoria, New York City, USA
- Industry: Skateboarding, Streetwear
Identity and Approach
Belief operates as a genuine skate brand first — producing decks, gear, and apparel for active skaters — while building the kind of brand identity that resonates beyond the skatepark. The brand’s New York roots are central to its identity: references to the city’s boroughs, its landmark skate spots, and its particular brand of multiracial urban community run through collections. Seasonal drops are limited and deliberate rather than volume-focused.
Aesthetic
Belief’s graphic work is bold and referential — New York imagery, adventurous typography, and a colour sensibility that feels unmistakably city-influenced. Apparel includes T-shirts, hoodies, caps, and outerwear designed to hold up in the context of active skating as well as everyday wear.
Sources: