Bogey Boys is a Seattle-based golf apparel brand founded in 2021 by Grammy-winning rapper and entrepreneur Macklemore (Ben Haggerty). Drawing from the bold, colourful styling of golf fashion from the 1970s and 80s — a period before the sport’s aesthetic became dominated by corporate blandness — the brand brings a fresh, vintage-inflected energy to a category that has historically been defined by conservatism.
Key Facts
- Founded: 2021
- Founder: Macklemore (Ben Haggerty)
- Headquarters: Seattle, Washington, USA
- Industry: Golf Apparel, Fashion
Identity and Approach
Macklemore launched Bogey Boys from a genuine love of golf — a sport he has spoken about at length as an unexpected passion — and a frustration with the limited aesthetic options available. The brand produces polos, trousers, outerwear, and headwear with bold patterns, bright palettes, and elevated fabrics that can be worn on and off the course. In 2023, Bogey Boys collaborated with Adidas Golf on a collection that blended Bogey Boys’ retro-forward design sensibility with Adidas’s performance technology.
The brand has been noted for its genuine commitment to making golf more inclusive and approachable — Macklemore has spoken about wanting to bring the sport to people who might not otherwise feel welcome in it, and the brand’s visual identity reflects that open, irreverent spirit.
Aesthetic
Bogey Boys takes clear reference from vintage tour pro style — the plaid, the colour blocking, the wide collars and bold prints of the Arnold Palmer and Lee Trevino era — filtered through a contemporary eye. The result is golf apparel that looks genuinely sharp and stands apart from the standard polo-and-quarter-zip uniformity of the modern fairway.
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