Gorilla Watches is a Swiss luxury watch brand founded in 2016 by Octavio Garcia — former head of product development at Richard Mille — in Geneva. Drawing from Garcia’s experience at the apex of avant-garde Swiss watchmaking, Gorilla produces timepieces that push the visual and material boundaries of the category: using high-tech ceramics, carbon fibre, and bold geometric cases to produce watches that are as close to industrial design objects as traditional horology.
Key Facts
- Founded: 2016
- Founder: Octavio Garcia
- Headquarters: Geneva, Switzerland
- Industry: Luxury Watches
Design and Production
Garcia’s background at Richard Mille — a brand known for its extreme use of aerospace materials and unconventional case shapes — is evident in Gorilla’s design language. The brand’s Fastback GT series features highly sculpted cases in ceramic and carbon that reference automotive design without being explicitly automotive. Movements are Swiss-sourced and the brand produces in extremely limited numbers, maintaining exclusivity and collector interest.
Gorilla watches typically retail in the $3,000–$10,000 range, positioning the brand between the major established luxury houses and the very upper end of independent microbrands. The brand sells direct and through a small number of approved retailers and watch fairs.
Sources: