Selected Homme is a Danish contemporary menswear brand founded in 1997 as part of the Bestseller Group — the Brande, Denmark-based fashion conglomerate founded in 1975 by Troels Holch Povlsen that also owns Vero Moda, Only, Jack & Jones, Vila, Name It, and other fashion brands. Selected Homme (and its womenswear counterpart Selected Femme, together simply “Selected”) was created to address a more fashion-conscious, design-aware consumer than the group’s other brands — positioned as a “sophisticated casual” label offering elevated contemporary styling at accessible prices, with an emphasis on quality fabrics, clean silhouettes, and Scandinavian restraint.
Key Facts
- Founded: 1997
- Parent Company: Bestseller Group (founded 1975 by Troels Holch Povlsen; headquartered in Brande, Denmark)
- Headquarters: Brande, Denmark
- Industry: Contemporary Menswear, High Street Fashion
Background and Products
Selected Homme sits above Jack & Jones and Object within the Bestseller portfolio in terms of price point and design aspiration, targeting men aged 25–40 who want modern, well-made clothing without premium brand pricing. Collections include blazers, trousers, shirts, knitwear, outerwear, and denim in quality fabrics including wool, cotton, and technical blends, typically produced in Turkey, Bangladesh, and other Bestseller supply chain partners. The brand has collaborated with Scandinavian artists and designers on limited editions. Available in standalone Selected stores, department stores, and online globally.
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