Jetty is an outdoor lifestyle brand that focuses on creating high-quality apparel for surfing, fishing, and general outdoor activities.

Introduction to Jetty Jetty is an outdoor lifestyle brand that focuses on creating high-quality apparel for surfing, fishing, and general outdoor activities. With a commitment to environmental sustainability and community involvement, Jetty uses eco-friendly materials and supports various environmental initiatives. The brand aims to inspire a deeper connection with nature through its durable, functional products and its active engagement in conservation efforts. Pros and Cons of Jetty Pros Cons ✅ Use of sustainable materials ❌ Higher price points compared to standard outdoor gear ✅ Commitment to environmental initiatives ❌ Limited physical store presence ✅ Focus on community and conservation ❌ Product range more focused on specific outdoor activities ✅ Ethical manufacturing practices ❌ Dependence on specific sustainable material suppliers Sustainability and Ethical Practices at Jetty Use of Sustainable Materials Jetty is dedicated to using sustainable materials such as organic cotton, recycled polyester, and eco-friendly inks and dyes in its apparel. By choosing these materials, the brand reduces its environmental impact and supports sustainable practices within the apparel industry. Commitment to Environmental Initiatives Jetty actively participates in and supports various environmental initiatives. This includes beach cleanups, oyster recycling programs, and partnerships with conservation groups. Through these activities, Jetty not only contributes to the preservation of natural habitats but also raises awareness about environmental issues within its community. Focus on Community and Conservation Jetty’s commitment extends beyond just manufacturing. The brand is deeply involved in its local community, supporting events and programs that foster environmental stewardship and community engagement. This approach helps strengthen the bond between consumers and the natural environments they enjoy. Ethical Manufacturing Practices Jetty ensures ethical manufacturing practices by choosing to partner with factories that uphold high labor standards. This includes fair wages, safe working conditions, and a commitment to maintaining a transparent supply chain. These efforts are crucial for promoting fairness and responsibility in the fashion industry. Final Thoughts: Is Jetty Sustainable? Jetty demonstrates a strong commitment to sustainability through its use of eco-friendly materials, engagement in environmental initiatives, and ethical manufacturing practices. While the brand may face challenges such as higher price points and a niche product range, its dedication to environmental stewardship and community involvement makes it a commendable choice for eco-conscious outdoor enthusiasts. FAQs Q: Is Jetty considered a sustainable brand? A: Yes, Jetty is considered sustainable due to its use of eco-friendly materials, commitment to environmental initiatives, and ethical manufacturing practices. Q: What materials does Jetty use in its products? A: Jetty uses organic cotton, recycled polyester, and eco-friendly inks and dyes in its apparel. Q: How does Jetty contribute to environmental conservation? A: Jetty participates in beach cleanups, oyster recycling programs, and collaborates with conservation groups to support various environmental initiatives. Q: Are Jetty’s products more expensive? A: Yes, due to the use of high-quality, sustainable materials and commitment to ethical production, Jetty’s products may have higher price points compared to standard outdoor gear. Q: Where can I buy Jetty products? A: Jetty products are available through their official website, selected outdoor retailers, and specialized surf and fishing stores. For more detailed information, you can visit the Jetty website and explore their sustainability practices and product offerings.


  • Editor Notes :

    METHOD: Cross-checked against New Jersey Digest, News 12 New Jersey, Malakye (2013 interview), Inside LBI Podcast, Outdoor Sports Wire, Shop Eat Surf Outdoor, TAPinto, brand site (jettylife.com).

    VERIFIED: Outdoor lifestyle brand. Surfing, fishing, general outdoor activities apparel. Eco-friendly materials. Environmental initiatives. Community involvement. Conservation efforts.

    NEEDS UPDATING:
    • ⚠️ HQ missing: STAFFORD TOWNSHIP / MANAHAWKIN, NEW JERSEY — South Jersey-based, NOT California (most surf brands are West Coast — Jetty is distinctively East Coast).
    • ⚠️ Founders missing: Jeremy DeFilippis (CEO, Co-Founder), Cory Higgins (Chief Commercial Officer / CMO, Co-Founder), and John Clifford (Creative Director, Partner — joined later). Founded 2003 by Jeremy DeFilippis and 4 high school friends. Pooled $200 EACH and “picked the name out of a hat” while on a mountain strike mission.
    • Founders’ age at start: post-college; founded as “an excuse for the friends to work for themselves after college.”
    • Brand motto: “Draw Your Own Line.”
    • Scale: Sold in 700+ U.S. stores. 51 employees in Stafford Township. Currently 1 brick-and-mortar (Manahawkin, NJ), plus newest location in Pier Village, Long Branch. Second store planned 2025.
    • ⚠️ MAJOR EVENT missing from post: Hurricane Sandy (2012) DEVASTATED the Jersey Shore — Jetty’s response led to deep community involvement (Rock for Sandy event, Tom Curren Sandy Benefit Concert). The hurricane “kicked the company’s community involvement into overdrive” — partnership with Rip Curl’s “Restore the Core” campaign.
    • ⚠️ JETTY ROCK FOUNDATION (missing from post) — Jetty’s nonprofit arm. Focused on ocean and waterway protection projects.
    • Operations: In-house screen printing (Jetty Ink), distribution, and warehouse all under one roof in Stafford Township (consolidated from outsourced model to protect brand integrity).
    • Business diversification: Three legs — Wholesale, DTC, Screen-printing (Jetty Ink).
    • ⚠️ Distinctive product context: COLD-WATER SURF focus — “gritty cold-water surf that defines the East Coast surf culture”. Not just summer surf — emphasizes Northeast year-round outdoor lifestyle (hiking, fishing, camping, freediving).
    • Notable collaborations: New Jersey Devils (NHL team, limited edition collab), Lowtides, Priority Bicycles, Kona Big Wave Beer.
    • Anniversary: 2023 marked 20 years in business.
    • Product range: men’s, women’s, kids lifestyle apparel + screen-printed customization for B2B clients.
    • Notable origin detail: Co-founders not pro surfers — described themselves as “a crew that works our asses off” to facilitate time/travel for what they love.

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